Update from 4 days ago:
Montenegro 's Adriatic coast was the scene of a tragedy that shocked the region and went viral on social media. Tijana R. , a 19-year-old Serbian influencer, died on May 28 after falling into the sea during a promotional paragliding flight in Budva . The incident, captured on video, had a profound impact on the digital community and raised questions about the event's safety.
According to local media outlets such as Republika , the young woman was in Montenegro as part of a family trip. She agreed to participate in a free tourist activity offered by a water sports company for promotional purposes. Mid-flight, R. reportedly suffered a panic attack, broke free from her harness, and fell approximately 50 meters into the Adriatic Sea .
Serbian teenager Tijana R. had no prior experience with high-risk activities. According to local press, an employee of a water tourism company offered her a free paragliding flight in exchange for appearing in a seasonal promotional video to attract visitors to Budva, one of the country's top summer destinations.
Images of the accident, which quickly circulated on social media, show R. suspended in the air and visibly shaken. Witnesses reported that she shouted phrases such as "Get me down!" and "Help me!" before manipulating the equipment. After unbuckling her safety harness, she fell into the sea from a height of approximately 50 meters.
The emergency team responded quickly, but resuscitation efforts were unsuccessful. The young woman was pronounced dead shortly after being rescued. Montenegrin authorities have opened an investigation to determine whether there were lapses in safety protocols or negligence on the part of the tour company.
Originally from Novi Sad, Serbia, Tijana R. was known for her social media presence. Although she didn't have a large number of posts, her content revolved around travel, fashion, sports, and natural landscapes. Her followers highlighted her curated aesthetic, her passion for personal well-being, and her pursuit of new experiences.
One of the details that caught the most attention after her death was the phrase she had pinned to her bio: "All eyes on me ." This line, shared on her social media before the accident, went viral after the tragic outcome became known. Since then, her profiles have been filled with farewell messages and tributes from her followers.
Tijana R. was on vacation on the Montenegrin coast with family. Although it has not been officially confirmed whether her parents were present at the time of the accident, Serbian media reported they were part of the trip. The young woman had been excited to participate in the video, unaware it would be her last activity.