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Nike's "Just Do It" Inspired By Final Words Of Serial Killer 

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  #1  
Old 03-19-2015, 06:57 AM
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Nike's "Just Do It" Inspired By Final Words Of Serial Killer

The 'Just do it' slogan first appeared at the end of a TV advert in 1988*

It has been described as one of the best taglines of the 20th century

Ad executive Dan Wieden admitted it's based on last words of a murderer*

He borrowed the phrase from condemned Utah killer Gary Gilmore

Gilmore reportedly said 'let's do it' as he face a firing squad in 1977*


Nike’s ‘Just do it’ slogan is undoubtedly a killer line – and now it’s been revealed that the inspiration for it came from an actual killer.

The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad.

The condemned man in question was Gary Gilmore, who was sentenced to death in 1977 for robbing and murdering two men in Utah the previous year.

He chose to be executed by firing squad and it was reported that he said ‘let’s do it’ in the moments before he died.

SOURCE
http://www.dailymail.co.uk/news/arti...ing-squad.html

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Old 03-19-2015, 08:07 AM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer


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Old 03-19-2015, 12:58 PM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

You can see plenty of videos on DR of people wearing a shirt with that slogan.

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Old 03-19-2015, 06:45 PM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

Well let's do it and just do it aren't exactly the same thing..


Remember the line "Pardon do you happen to have any greypoupon"?

That line was actually inspired by a Stoned rasta named Chief. The ad exec had Chief approach his car window and ask "Pardon you have a grey poop mon." -Chief the true inspiration.

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Old 03-22-2015, 12:34 AM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

FFs. This brightened up my day.

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Old 03-22-2015, 02:04 AM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

Interesting!!

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Old 03-22-2015, 08:56 AM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

never knew that

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Old 03-22-2015, 09:22 AM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

The funny fact of the day I didn't know this either.

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Old 03-22-2015, 01:27 PM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

There a great company , they get there slogan from a killers last words and have children working 14 hour days for less then a dollar a day to make there 200.00 shoes .

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Old 04-20-2015, 08:53 PM
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer

That's why Negros buy Nike as the bullet is paramount during drug transactions....and tricks.

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