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#1
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03-19-2015, 06:57 AM
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 ♚ Legacy Gold Member ♚ Poster Rank:34 Female Join Date: Nov 2008 Posts: 43,403
Contributions: 204
Mentioned: 95 Post(s) Quoted: 2281 Post(s)
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Nike's "Just Do It" Inspired By Final Words Of Serial Killer
The 'Just do it' slogan first appeared at the end of a TV advert in 1988* It has been described as one of the best taglines of the 20th century Ad executive Dan Wieden admitted it's based on last words of a murderer* He borrowed the phrase from condemned Utah killer Gary Gilmore Gilmore reportedly said 'let's do it' as he face a firing squad in 1977* Nike’s ‘Just do it’ slogan is undoubtedly a killer line – and now it’s been revealed that the inspiration for it came from an actual killer. The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad. The condemned man in question was Gary Gilmore, who was sentenced to death in 1977 for robbing and murdering two men in Utah the previous year. He chose to be executed by firing squad and it was reported that he said ‘let’s do it’ in the moments before he died. SOURCE http://www.dailymail.co.uk/news/arti...ing-squad.html  ·  · |
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#3
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03-19-2015, 12:58 PM
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 My Rank: MAJOR Poster Rank:92 Male Join Date: Aug 2009 Posts: 16,935 Mentioned: 9 Post(s) Quoted: 1887 Post(s)
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer
You can see plenty of videos on DR of people wearing a shirt with that slogan.
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#4
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03-19-2015, 06:45 PM
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 My Rank: MAJOR Poster Rank:185 Join Date: Jan 2014 Posts: 8,103 Mentioned: 18 Post(s) Quoted: 4490 Post(s)
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer
Well let's do it and just do it aren't exactly the same thing.. Remember the line "Pardon do you happen to have any greypoupon"? That line was actually inspired by a Stoned rasta named Chief. The ad exec had Chief approach his car window and ask "Pardon you have a grey poop mon." -Chief the true inspiration.  |
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#8
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03-22-2015, 09:22 AM
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 My Rank: FIRST SERGEANT Poster Rank:394 Join Date: Apr 2011 Posts: 3,054 Mentioned: 2 Post(s) Quoted: 276 Post(s)
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer
The funny fact of the day  I didn't know this either.
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#9
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03-22-2015, 01:27 PM
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 My Rank: LANCE CORPORAL Poster Rank:2595 Male Join Date: Aug 2009 Posts: 163 Mentioned: 1 Post(s) Quoted: 12 Post(s)
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer
There a great company , they get there slogan from a killers last words and have children working 14 hour days for less then a dollar a day to make there 200.00 shoes .  |
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#10
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04-20-2015, 08:53 PM
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 My Rank: MASTER SERGEANT Poster Rank:524 yes Join Date: Sep 2009 Posts: 1,951 Mentioned: 0 Post(s) Quoted: 93 Post(s)
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Re: Nike's "Just Do It" Inspired By Final Words Of Serial Killer
That's why ****** buy Nike as the bullet is paramount during drug transactions....and tricks.
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