Dinner-time just got a whole lot brighter after a technicolour makeover of the humble carrot which will varieties in purple, orange, tangerine, white, yellow, cream and amber appear on supermarket shelves as of tomorrow.
They are in fact all old varieties which fell out of fashion when orange became the dominant colour.
The vegetables are grown naturally in Norfolk and will be sold at Tesco stores across the UK.
Until the 16th century carrots were generally purple or yellow although it was not uncommon to find other colour variations caused by natural mutations.
During Elizabethan times it became fashionable to use the feathery stalks of carrots to decorate hair, hats, dresses and coats.
During Elizabethan times it became fashionable to use the feathery stalks of carrots to decorate hair, hats, dresses and coats.
Company buyer Steve Williams said: 'These stunning-looking carrot bunches will not only help brighten up the dinner table, they should also create an instant wow factor with kids and will hopefully help encourage them to eat their five-a-day.
'Our sales show that unusually coloured fruit and veg are popular with shoppers and feedback reveals that parents find them helpful in their battle to get youngsters to eat healthily.
'Some people that have tried them have said that the white and yellow ones are slightly sweeter than the orange variety and are also crunchier.'
The carrots have been grown in Swaffham, Norfolk by Bartletts, one of the UK's biggest growers of root vegetables.
Bartlett's technical manager Steve Warwick said: 'We know that different coloured varieties of produce are popular with shoppers and we worked with Tesco on developing a range of carrots using seeds from uncommon types.'
The carrots, with foliage still attached, will be sold as a mixed selection and will cost £1 a bag.
Until the 16th century carrots were generally purple or yellow although it was not uncommon to find other colour variations caused by natural mutations.