[houseoftechno]

Interesting to follow the Bud Light / InBev market share impacts over time.

Starting off, a tribute to the brains behind enlisting a transgender spokesperson, Bud Light marketing director Alissa Heinerscheld, who vowed to attract the all-essential young drinkers and shed the fratty, sort of out of touch humor of ads for the declining Bud Light.

She is apparently on leave in a secret InBev hideout for her privacy and security.

[houseoftechno]

Overall big beer brand market share to put the numbers in perspective.

(It is hard to find current, actual market share volume or sales figures by beer brand. I presume the beer companies guard this data.)

[houseoftechno]

3 weeks into boycott

[houseoftechno]

5 weeks into boycott

[houseoftechno]

6 weeks into boycott, Bud Light sales are -28.4% from prior year, per Nielsen data published in WSJ (sorry, no chart).

[GODREKR]

Them and Target are so screwed. They should read the writing on the wall and stop trying to shove woke agendas down their customers throats.

[deadhorsey]

Not everyone supports men playing dress up for attention. Usually boys knock this off early while girls continue playing.

Hope this MAN is enjoying the attention HE is getting now.

[houseoftechno]

InBev pulled a similar stunt 2-years prior. You can't make this stuff up.

Originally Posted by Anheuser-Busch Press Release

Michelob ULTRA Commits $100 Million to Support Gender Equality in Sports
https://www.anheuser-busch.com/newsr...ity_in_sports]

NEW YORK, August 26, 2021 - As one of the top selling beer brands in the country, Michelob ULTRA believes that every athlete deserves to experience an equal level of joy in sports. But women's sports don't always receive the same level of coverage in the media, which is a critical factor in ensuring that female athletes are paid equally. That's why Michelob ULTRA is committing $100 million over the next five years to increase visibility for women's sports through:

Dedicating 50% of its lifestyle media inventory to content that features and promotes female athletes and women's sports by 2025

Representing female and male athletes equally in all advertising creative moving forward.

Ensuring equal representation of female and male athletes on Team ULTRA talent and influencer roster

Michelob ULTRA's commitment today reinforces the brand's efforts over the past 18+ months as it has sought to elevate female athletes. By becoming the official beer sponsor of the WNBA, among other athletic organizations with strong female representation, and increasing female representation on the Team ULTRA talent and influencer roster by signing athletes like Serena Williams and Alex Morgan, the brand has taken steps to help promote women's sports. Now, Michelob ULTRA is taking its commitment to elevating female athletes even further.

“Michelob ULTRA is proud to be a longtime partner of female athletes and organizations, and as a leader in both the beer and sports marketing industries, there's so much more we can do to help support equal pay when it comes to women's sports,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “We need to set the example, and the time for equality has always been now. Our commitment demonstrates Michelob ULTRA's core belief that female athletes deserve an equal experience, whether they're on the court, in the newsroom or on our TV screens.”

To encourage people across the U.S. to join in helping increase the visibility of female athletes, Michelob ULTRA is asking fans to “Save It, See It.” Starting on Women's Equality Day, August 26, Michelob ULTRA will advocate for greater equality and enjoyment in sports by encouraging people to hit “save” on women's sports highlights on social media. Tapping the save ribbon on content featuring female athletes is a first step in creating more visibility in women's sports. The more people hit save, the more they'll see women's sports.

This campaign is inspired by ULTRA's superstar roster of female athletes who have built their careers on bringing awareness and equality to women's sports. No one knows the issues better than the athletes themselves, and so Michelob ULTRA is proud to partner with three dynamic athletes:

Nneka Ogwumike, WNBPA President and a leading voice for women athlete representation

CeCe Telfer, the first openly transgender female athlete to win a NCAA title and impactful LGBTQ+ advocate.

Andraya Carter, basketball analyst, reporter, former NCAA athlete and champion of inclusivity.

All three of these exceptional athletes and advocates emphasize the depth of joy that can be experienced when equality is achieved. And, to coincide with Michelob ULTRA's latest program and celebration of female athletes, they are launching an emotive commercial, featuring Ogwumike, Telfer and Carter, that exemplifies the magnitude of impact that female athletes have had and will continue to have on the sports world.

“It's not just about making a statement today,” says Nneka Ogwumike, President of the WNBA Players Association. “It's also about setting goals and taking actionable steps toward gender equality on and off the court, which is why I'm proud to be a partner of Michelob ULTRA and will continue to support their commitment to women's sports equality.”

While the brand is just getting started, Michelob ULTRA is committed to standing shoulder to shoulder with the female athletes on its roster, and women's sports more broadly, in the movement toward gender equality in sports.

###

CeCe Telfer:

[GODREKR]

What a load of bullshit.

[SkinnyFella]

We scratch our heads trying to understand why they eschew the 99% to cater to the 1%, but it's simple; that 1% controls the money.

As long as they keep their ESG score high, Blackrock and Vanguard will keep tossing money at them and bailing them out, while simultaneously taking more and more ownership of the business.

I think that's their ultimate goal, to cause the businesses to alienate customers just enough to allow these firms to take over via money injections, and viola, social credit scores, eat ze bugs, you will own nothing, etc., etc.