The Generous Store

[Faline]

The pop-up chocolate store, located in the center of Copenhagen, opened its doors to the public last month. Inside, the boxes of candy are marked with unique price tags: ‘Don’t comment on your girlfriend’s driving for a week’, ‘Serve breakfast in bed to your loved one’ and ‘No talking behind your girlfriend’s back for a month’. The most popular of them all is ‘Help clean a friend’s house’. Hardly anyone touches the box that says ‘A week where you don’t lie to your father’.



Instead of cash registers, people have to pay at iPad stations. Logging into their Facebook accounts, they’ve got to post the promise of the good deed on the walls of both the giver and receiver of the deeds. This way, the peer pressure will ensure they ‘pay up’ on time. So far, almost everyone who purchased the candy has kept up their promise, even posting pictures as evidence on Anthon Berg’s Facebook Page.



Anthon Berg is a popular worldwide brand of chocolate that’s been around for over 125 years. The Generous Store Project is an initiative they’ve taken up in partnership with an advertising agency. Their aim is to “reconnect their brand with generosity and inspire people to see the positive effects of being generous.” “You can never be too generous,” the company declares, and they sure are living up to it by giving away all that chocolate.

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[xstunt1ngx]

A company not being greedy? I admire this.

[Faline]

Why the fuck can't this happen near me?

[xstunt1ngx]

Originally Posted by Kelly

Why the fuck can't this happen near me?

Because they'd go out of business?

meaning you would take all their chocolates lol.

[bigmikeymike]

They wouldn't be doing this just for the "good" of it.


I guarantee there is monetary profit in it somehow.

[DiamondSmiles]

Mark Zuckerberg is probably making billions from it! I wish he would find something better to do than messing with fb every other week!

[kellyhound]

they soon will be out of business.

[Ariectus]

You guys should check out daily feats, its like this but you get things like best buy gift cards or spa gift certificates or whatever. My gf suckered her mom into letting her use her info for a second account so now she gets her nails done every other week without picking my wallet first

[Angelahh]

markting feat

[Kadavar]

Its actually a pretty darn good strategy.