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#1
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06-09-2014, 03:44 PM
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 ★The Queen★ Poster Rank:68 Female Join Date: Jun 2011 Posts: 23,461
Contributions: 145
23,461Posts 28,287Thanked 3,083Quoted 95Mentioned 145Contrib. |
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Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
Japanese Company May be Warning Citizens to Keep Trim By Arden Dier Newser Staff A Japanese clothing company has replaced the usual sizes, (think S, M, and L), with ones sure to boost shoppers' self-esteem—like Titch, Skinny, Fat, and Jumbo, the Daily Mail, reports. The company, Fatyo, says on its website that it's just trying to make the word fat, "cool." But Jumbo? Well, the move is getting attention, although Fatyo isn't the first Japanese brand to create unusual garment sizes. Could be Fatyo is reminding the Japanese, (the slimmest people in the developed world), not to get too hefty, Yahoo notes. Japanese lawmakers were so concerned about weight gain that in 2009 they set maximum waistline sizes for citizens over 40: 33.5 inches for men and 35.4 inches for women. Per Japanese health coverage, employees get their waistlines checked annually and are sent to health counseling if the scales tip too far. So, are bigger Japanese shoppers likely to buy Fatyo? Rocket News, which broke the story, says it's, "not sure," how the company, "expects to drum up sales by calling out its larger customers in the least delicate way."  · |
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#3
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06-09-2014, 04:49 PM
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| ★The Queen★ Poster Rank:68 Female Join Date: Jun 2011 Posts: 23,461
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23,461Posts 28,287Thanked 3,083Quoted 95Mentioned 145Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
They probably noticed that some in the US aren't quite as petite as most Japanese, except for Sumo wrestlers. I think it will go over well with the male population, but, not the females. |
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#6
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06-09-2014, 09:34 PM
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| My Rank: FIRST SERGEANT Poster Rank:431 Female Join Date: May 2013 Posts: 2,717 2,717Posts 6,970Thanked 1,094Quoted 13Mentioned 0Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
Did japan also cut back on their fast food marketing and boost their fresh foods/healthy living ads? No point in fat shaming if you don't teach people how to get better. |
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#7
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06-09-2014, 10:50 PM
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 My Rank: FIRST SERGEANT Poster Rank:415 Female Join Date: Dec 2009 Posts: 2,877
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2,877Posts 5,034Thanked 692Quoted 11Mentioned 6Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
We would be in big trouble in the US if we started with these rules.
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#8
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06-10-2014, 12:01 AM
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| So Fucking Banned Poster Rank:271 MAN Join Date: Jul 2010 Posts: 5,137 5,137Posts 2,655Thanked 2,832Quoted 20Mentioned 0Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
The Japanese are so ahead of the times.
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#9
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06-10-2014, 05:40 PM
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| ★The Queen★ Poster Rank:68 Female Join Date: Jun 2011 Posts: 23,461
Contributions: 145
23,461Posts 28,287Thanked 3,083Quoted 95Mentioned 145Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
They may as well change, "Titch", to, "Anorexic." Let's ridicule both ends of the size spectrum.  |
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#10
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06-10-2014, 05:55 PM
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 My Rank: MAJOR Poster Rank:94 Male Join Date: Aug 2009 Posts: 16,977 16,977Posts 25,149Thanked 1,901Quoted 9Mentioned 0Contrib. |
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Re: Clothing Label Unveils New Sizes 'Fat'? 'Jumbo'?
I knew it was gonna be somewhere like that.
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