[DiamondSmiles]

Boobs

Monday, July 22, 2013, by Racked Staff

The average bra size in America is growing at a nearly exponential rate.

According to sales data and customer surveys collected by national lingerie retailer Intimacy, the average American cup size has gone from 34 B in 1983 to a whopping 34 DD in 2013.

The inflation of the American breast has not gone unnoticed. Florence Williams authored an entire book on the subject in 2012, in which she said that the the average bra size has grown from a 34B to a 36C in the last 15 years.

But, Intimacy's statistics are especially dramatic, (34DD? Really?) We checked in with some other retailers to see if they had noticed a similarly busty trend.

Beyond the DD

According to the retailers we talked to, sizes appear to be on the upswing throughout the industry. The current bestselling bra size size at online lingerie emporium Figleaves.com is a 34 E.

Figleaves.com's private label brand Just Peachy has also seen a high demand in larger sizing—up to 38 G. The retailer also has plans to roll out a new collection offering selections up to 38 H to continue to meet demand.

Specialty brands are adjusting their sizes, too. Trendy Italian lingerie label Cosabella, which specializes in soft-cup bras, tells Racked that within the past year they've added a size 38 band for C, D, and DD cups.

Cosabella thinks the trend has more to do with better customer service than it does with changing body types, however. "I simply believe the industry is focusing on larger cup sizes more in terms of offering, where they had never offered luxury or fashionable product before," said Guido Campello, VP of sales, branding, and innovation.

Intimacy believes that the demand for larger sizes comes from a mix better customer service and a heightened awareness among the customers themselves.

"Instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes, (G cup, for example), that actually fit properly," said a rep.

"[Twenty years ago], the American market carried less than 20 sizes, so women with bigger breasts squeezed into bras that were two or more cup sizes too small.

Therefore, the idea that breast size is increasing is perhaps slightly inflated due to women actually purchasing larger, (and more accurate), bras for themselves."—Erika Graham

[Lana-Banana]

Nice, my size.

[DiamondSmiles]

There is nothing worse than seeing, especially a young girl, hanging out of her bra because it's too small, especially when it must be uncomfortable around her body under the bra.

The poor boobs look like they're trying to escape

[Lana-Banana]

Originally Posted by diamondsmiles ↗

There is nothing worse than seeing, especially a young girl, hanging out of her bra because it's too small, especially when it must be uncomfortable around her body under the bra.

The poor boobs look like they're trying to escape

I don't mind them escaping and wondering off into my range of view.

[Brometheus]

^^ diamond said "young" girl.. I'm thinking a 15yr old. Then I see that comment.. I'm thinking creep.. and its coming from a female. awkward!

[DiamondSmiles]

Originally Posted by Brometheus ↗

^^ diamond said "young" girl.. I'm thinking a 15yr old. Then I see that comment.. I'm thinking creep.. and its coming from a female. awkward!

Perhaps the poster likes females and boobs.

[ices]

Are these 34DD moobs? Most likely.

Women moved onto 44EEE long ago. Not the good boob kind either. Just lumps of lard.

[Brometheus]

Originally Posted by diamondsmiles ↗

Perhaps the poster likes females and boobs.

So its not paedo if a female does it. Gotcha!

[candymosh]

I wonder if they took into account all the silicone D's out there.

[DiamondSmiles]

Originally Posted by Brometheus ↗

So its not paedo if a female does it. Gotcha!

Of course not! I took it to mean Lana liked seeing boobs trying to escape.

I gave her the benefit of the doubt and hope no one would be that stupid to make that statement about a child in a public forum.

If I am proven wrong, I will edit my post.