[kellyhound]

A businessman from the auto industry died on Sunday (28), during a horse rodeo event in Brazil. F. F. N.died after the horse on which he was riding hit the ox and unbalanced and fell.

The horse fell on the victim. A video recorded during the event shows the moment the accident happened.

The businessman was still sent in serious condition to the Hospital but suffered a cardiac arrest and died on his way to the health unit.