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Unsolved Las Cruces Bowling Alley Massacre

Unsolved Las Cruces Bowling Alley Massacre 

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  #1  
05-09-2026, 11:49 PM
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Unsolved Las Cruces Bowling Alley Massacre

On the morning of Saturday, February 10, 1990, the Las Cruces Bowl, a bowling alley in Las Cruces, New Mexico, was scheduled to open for business at 9:00 AM. Stephanie Senac, the 34-year old daytime manager, was adding up the previous night’s receipts in her office. Stephanie’s 12-year old daughter, Melissia Repass, and Melissia’s 13-year old friend, Amy Houser, were planning to supervise the alley’s daycare that morning, and the 33-year old snack bar cook, Ida Holguin, was working inside the kitchen. At around 8:20 AM, two armed gunmen entered the building and rounded up the four females into Stephanie’s office. They would be described as being Hispanic with one appearing to be in his late twenties-early thirties and the other in his late forties-early fifties. The two men forced Stephanie to open the safe and started loading money into a briefcase.

Steven Teran, the alley’s 26-year old mechanic, suddenly entered the office, accompanied by his two-year old daughter, Valerie Teran, and six-year old stepdaughter, Paula Holguin (no relation to Ida Holguin). Steven had been unable to find a babysitter for the two girls, so he brought them to the alley in order to leave them at the daycare. The gunmen forced Steven and the two girls onto the floor alongside the four others. They then proceeded to fire over 25 bullets into the heads of all seven victims, execution-style. After setting fire to the office by lighting up some papers on the desk, the two men fled the scene. In spite of being shot five times, Melissia was still alive, as she had wrapped her arms around her head to protect herself. She managed to make it to the phone and call 911. Emergency services arrived at the scene, put out the fire, and provided medical attention for the seven victims. Melissia, Stephanie, and Ida managed to survive, but Amy, Steven, and Paula were all pronounced dead at the scene and Valerie died shortly after she was rushed to the hospital.

Oddly, even though the two perpetrators took between $4,000-5,000 in cash from the safe, they still left some money behind. The surviving victims would later state that the gunmen appeared to be searching for something else inside the office cabinets before they even opened the safe. At around 8:15 AM, Stephanie’s brother, Steve Senac, had stopped by the bowling alley because he left his backpack in the office the previous night. When he entered the building, Steve was surprised that Stephanie had left the front doors unlocked and even mentioned this to her when he grabbed his backpack. When Steve left, he remembered seeing two Hispanic men walking towards the front of the building. Steve and Stephanie’s father, Ron Senac, owned Las Cruces Bowl, but had been in Tucson, Arizona on a weekend golfing trip when the crime took place. Ron surprised everyone by reopening the bowling alley for business only one week later, but ran into financial problems later that year and sold the alley in a court-ordered auction.

There was speculation that the shooting was somehow connected to Ron Senac, as he was known to spend money recklessly and rumoured to be involved in shady business deals with shady characters. However, Ron was thoroughly investigated by law enforcement, who were unable to find any evidence that he had knowledge or involvement in the crime, or was engaged in illegal activity. Ron’s youngest son, R.J. Senac, worked as a bartender at the bowling alley and there were rumours that he had a cocaine addiction and performed drug transactions at the establishment. Investigators could not find any evidence to link R.J. to the murders and he died of a drug overdose in May 1997. Even though Stephanie Senac survived the shooting, she suffered from serious post-traumatic stress disorder and rarely left her home. She would pass away due to complications from her injuries in August 1999. Ida Holguin was certain she had seen the two gunmen at Las Cruces Bowl on one occasion prior to the shooting and said they did not go bowling and just sat at a table watching everybody. To this day, the perpetrators have never been identified and there is still debate about whether the crime was a simple robbery gone wrong or if they had a different reason for being there.

Didn't iclude majority of the photos because they were children.
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  #2  
05-10-2026, 04:08 AM
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Re: Unsolved Las Cruces Bowling Alley Massacre

Brutal and doesn't sound like a random robbery. Poor kids. smh
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  #3  
05-10-2026, 11:42 AM
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Re: Unsolved Las Cruces Bowling Alley Massacre

Women and kids are off the list but apparently not for the two men who perpetrated this crime. Interesting post. Horrific deaths.
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05-11-2026, 02:02 AM
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Re: Unsolved Las Cruces Bowling Alley Massacre

Most lately, this was the "10 Pin Alley" but it closed some time ago, apparently out of money again. (Has been closed and reopened several times) (One of the former owners who owned bowling alleys in Texas and New Mexico, said it was the BEST bowling alley he had ever owned, and generated more business than ANY of his other bowling alleys in either Texas or New Mexico.) The alley is at 1201 New Mexico -342, in the middle of Las Cruces.
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  #5  
05-11-2026, 06:04 AM
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Re: Unsolved Las Cruces Bowling Alley Massacre

You have to be a special kind of dog shit to kill kids. Vile
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  #6  
05-15-2026, 07:03 AM
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Re: Unsolved Las Cruces Bowling Alley Massacre

Even though its a strict rule here, I still applaud you for leaving the kids out. May the scum who did this crime never rest in peace whenever they finally croak.
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