Go Back  

Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes 

Current Rating:

Join NowJoin Now
 
  #1  
Old 03-14-2012, 04:53 AM
gatagato's Avatar
gatagato
Offline:
★ Moderator ★
Poster Rank:180
Male
Join Date: Jul 2009
Contributions: 367
 
Mentioned: 59 Post(s)
Quoted: 854 Post(s)
Activity Longevity
5/20 15/20
Today Posts
1/11 sssss5488
Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/VuykePeqzp8?version=3&amp;hl=it_IT&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VuykePeqzp8?version=3&amp;hl=it_IT&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>
Quote:
A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming 'I'm a 4G hotspot' has caused outcry in Texas.
Branding agency BBH was forced to defend its 'Homeless Hotspots' initiative after it was described as 'dystopian' - and lambasted as a 'shameful, hideous, patronising, dehumanising idea' by British brand strategist Luke Scheybeler.

The Homeless Hotspots initiative was trialled at the SXSW music and technology conference in Austin, Texas - with a suggested price of $2 per 15 minutes.





Quote:
The homeless people stood beside conference goers to provide internet via a MiFi devices which connect to the internet via the 4G phone network and offer web access via a wi-fi network.
The idea was spotted by a New York Times reporter, and swiftly caused outcry.
The Homeless Hotspots idea was created by a branding agency - and although profits go to charity, the idea was lambasted as vulgar.

Saneel Radia of BBH, the company which created what it describes as an 'initiative' responded to criticism via the company websites, 'Obviously, there’s an insane amount of chatter about this, which although certainly villianises us, in many ways is very good for the homeless people we’re trying to help.

A promotional video shows off one of the wi-fi vendors, Clarence, a homeless man from New Orleans who lost his house in Hurricane Katrina, and has been in financial trouble since.
'Homeless Hotspots is a charitable innovation initiative - it attempts to modernize the Street Newspaper model employed to support homeless populations,' says BBH, the branding company which created the idea.
Quote:
'As digital media proliferates, these newspapers face increased pressure. Our hope is to create a modern version of this successful model, offering homeless individuals an opportunity to sell a digital service instead of a material commodity.'
At SXSW, attendees could pay the homeless people what they liked for access - and the 'Hotspots' kept the money for themselves.

It's not clear whether the Homeless Hotspots project will have a wider launch after the technology conference.

http://www.dailymail.co.uk/sciencete...#ixzz1p4jKVVRE
Official website:
http://homelesshotspots.org/

Reply With Quote
The Following 4 Users Say Thank You to gatagato For This Useful Post:
Angelahh, blue devil, Cumulonimbus, Faline
  #2  
Old 03-14-2012, 08:42 AM
xstunt1ngx's Avatar
xstunt1ngx
Offline:
My Rank: STAFF SERGEANT
Poster Rank:632
Join Date: Nov 2009
 
Mentioned: 0 Post(s)
Quoted: 26 Post(s)
Activity Longevity
0/20 14/20
Today Posts
0/11 ssssss883
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

It's giving homeless people jobs, fucking Texans...

Reply With Quote
The Following 3 Users Say Thank You to xstunt1ngx For This Useful Post:
alzy1982, bloodgasm, Brainplague
  #3  
Old 03-14-2012, 10:26 AM
kellyhound's Avatar
kellyhound
Offline:
✝Moderator from Hell✝
Poster Rank:9
e-mail
Join Date: Oct 2006
Contributions: 413
 
Mentioned: 82 Post(s)
Quoted: 1757 Post(s)
Activity Longevity
15/20 20/20
Today Posts
7/11 ssss61186
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

they sure got attention this way and that's what it probably is all about.

__________________
Reply With Quote
The Following User Says Thank You to kellyhound For This Useful Post:
gatagato
  #4  
Old 03-14-2012, 11:13 AM
bigmikeymike's Avatar
bigmikeymike
Offline:
To infinity and beyond!
Poster Rank:538
Weener
Join Date: Mar 2011
 
Mentioned: 0 Post(s)
Quoted: 17 Post(s)
Activity Longevity
0/20 12/20
Today Posts
0/11 sssss1140
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

lost his house during hurricane katrina?


orrrrrr


spent all the money he ever got on drugs...

Reply With Quote
  #5  
Old 03-14-2012, 11:43 AM
thissiteisfuckedup's Avatar
My Rank: MASTER SERGEANT
Poster Rank:395
Male
Join Date: Feb 2009
 
Mentioned: 0 Post(s)
Quoted: 12 Post(s)
Activity Longevity
0/20 16/20
Today Posts
0/11 sssss1836
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

that guy is just pissed he didnt think of it first.

Reply With Quote
  #6  
Old 03-14-2012, 11:49 AM
jacob beghner's Avatar
jacob beghner
Offline:
My Rank: LANCE CORPORAL
Poster Rank:1716
male
Join Date: Feb 2010
 
Mentioned: 2 Post(s)
Quoted: 84 Post(s)
Activity Longevity
0/20 14/20
Today Posts
0/11 ssssss188
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

Hell people tattoo logos on themselves as sponsorship. Some yahoo suggested that we bring back prostitution over legalizing marijuana and now that something that could benefit both sides of the fence is being ridiculed as bad. I swear humanity always suprizes me with its lack of an ability to advance itself by not using logic, common sense, and an overwhelming ammount of selflessness. Instead people are complaining about something they'll never understand by not being able to put perspective in place. These people have nothing and others just seem to want it to stay that way.

Reply With Quote
The Following User Says Thank You to jacob beghner For This Useful Post:
gatagato
  #7  
Old 03-14-2012, 01:18 PM
Stevee
Offline:
So Fucking Banned
Poster Rank:21
Join Date: Aug 2009
 
Mentioned: 0 Post(s)
Quoted: 0 Post(s)
Activity Longevity
0/20 15/20
Today Posts
0/11 ssss33585
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

I don't see the problem at all.

Reply With Quote
The Following 2 Users Say Thank You to Stevee For This Useful Post:
Brainplague, gatagato
  #8  
Old 03-14-2012, 02:12 PM
Angelahh's Avatar
Angelahh
Offline:
★ Server Supporter ★
Poster Rank:84
meow
Join Date: Nov 2011
Contributions: 41
 
Mentioned: 11 Post(s)
Quoted: 438 Post(s)
Activity Longevity
0/20 10/20
Today Posts
0/11 ssss12278
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

The problem is Clarence will be wearing that shirt long after this gig or it'll get stolen from one of his fellow homeless friends - either way confusing those seeking a hotspot

Reply With Quote
The Following User Says Thank You to Angelahh For This Useful Post:
Brainplague
  #9  
Old 03-15-2012, 01:03 AM
Brainplague's Avatar
Brainplague
Offline:
★ Server Supporter ★
Poster Rank:246
Female
Join Date: Jul 2009
 
Mentioned: 2 Post(s)
Quoted: 6 Post(s)
Activity Longevity
0/20 15/20
Today Posts
0/11 sssss3529
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

Some people take life way too seriously. I don't see a problem. Homeless people got some much needed cash and Wi Fi users got what they needed. It was a win-win situation.

__________________
“Either kill me or take me as I am, because I'll be damned if I ever change.”Marquis de Sade
Reply With Quote
The Following User Says Thank You to Brainplague For This Useful Post:
gatagato
  #10  
Old 03-15-2012, 05:50 PM
Dennislp3's Avatar
Dennislp3
Offline:
My Rank: STAFF SERGEANT
Poster Rank:550
Join Date: Jan 2010
 
Mentioned: 1 Post(s)
Quoted: 45 Post(s)
Activity Longevity
1/20 14/20
Today Posts
0/11 sssss1105
Re: Homeless People Are Turned Into Walking Wi-fi Hotspots @ $2 Per 15 Minutes

Yeah I think its pretty fucking brilliant lol

Reply With Quote
The Following User Says Thank You to Dennislp3 For This Useful Post:
Brainplague

Powered by vBulletin Copyright 2000-2010 Jelsoft Enterprises Limited.

Search Engine Friendly URLs by vBSEO